VP Executive Strategy Director at R/GA
Marketing and Advertising | São Paulo Area, Brazil, BR
Since 1998, I've been helping many local and global brands find innovative ways to interact with customers and grow their businesses - creating, planning and executing ideas for several different goals - and accumulating vast experience in marketing and communication.
During the rise of the Internet in Brazil, I worked at Modem Media, one of the first interactive agencies in the country, where I helped major global and local brands to build their initial digital presence. In 2003 I joined Fábrica, where I developed and integrated the digital offerings into the agency and subsequently became general planning director. In 2006 I was invited by Neogama/BBH to develop and expand the integrated communication offerings, which would later become a separated business - Insula. As Digital Planning and Creative Director, I pioneered mobile marketing in Brazil, launching some very early innovations, such as the first iPhone app developed in Latin America and the first augmented reality iPhone app in the country, both designed to Bradesco. Insula won Digital Agency of the Year by ABEMD in 2008 for this innovative work.
As part of the leadership team at R/GA São Paulo, I’m helping to build the office from the scratch. During the first 2 years of operations, we grew from 3 people, to a very talented team of 60 people. We started serving MarterCard (Brazil and Latin America), and quickly expanded to a variety of new clients, including: TIM, Bradesco Seguros, PepsiCo and Unilever.
My educational background includes an MBA in Services Marketing from ESPM, a BS in Business Administration from PUC SP, and a 4-year technology course at UNESP, where I learned to build robots and early decided to move away from the mechatronics engineer career. Aside from my work at R/GA, I'm always trying to dedicate some time to help educate the market as a regular speaker at conferences. I'm also a teacher in innovation and social media at FAAP University and ESPM University.